Who we are
1976
Teaming up with 6 fellow sports lovers, Michel Leclercq creates a new concept store dedicated to all sports. The first Decathlon opens in Englos, near Lille, in July 1976.
1986
Team sets out to create their first bikes. It’s the start of our own production and the start of a long history!
From 1986 until today
start of store openings outside of France (Dortmund, Campinas, Shanghai, etc.)
1996
Launch of first "passion brands": Quechua and Tribord to satisfy our customers and our users
2005
Launching our first iconic "2 seconds tent"
2020
Decathlon Digital creation
2024
Unveiling Decathlon’s new brand identity, accompanied by an overhaul of our Digital platforms to ensure they reflect our new image.
Meet Julien Fayos, Head of Product Activation
Beyond the field
Decathlon Digital has around 5,000 dedicated experts eager to revolutionize the way athletes worldwide — from all levels and backgrounds — experience their passion for sports. Covering various digital domains such as Engineering, Product, Design, Data, and Cybersecurity, our team designs, develops, refines, and secures our applications, connected products, and services. We focus on key areas including accessibility, innovation, inclusion, and circularity to ensure the best overall user experience for our customers and teammates.
Numbers we’re proud of
101,000
teammates worldwide
5,000
digital teammates
30%
of our team leaders come from diverse international backgrounds
26%
gender diversity among our teams
Our values
At Decathlon we are guided by the company’s values:
