Innovation in our DNA
Decathlon’s been ahead of the game for 40 years, building accessible and innovative sports products, with an increasing focus on digital sports tech.
Today, our teams build digital products and services enhancing the global Decathlon experience and responding to customer needs and desires.
For example, we are creating a membership program to encourage sports practice, while re-imagining our purchase experience to offer second-hand sales and rental options. Thanks to warehouse robotics and logistic software, we’re able to guarantee the availability and fast delivery of our products.
Overall, we’re expanding the experience beyond purchase thanks to accessible sports services for all, like digital coaching and hiking maps.