Fair use of data across product life cycles.
Our priority is to simplify and drive Decathlon’s data-centric transformation by harnessing the power of available data and implementing best practices.
With a community of 170+ million customers worldwide, we are constantly generating data—and varied data at that. We manage massive data infrastructures that we sort and organize to make smart decisions across all of our activities, from prototype testing to market analysis, and from fabric choices to production forecasts.
Through meticulous research and carefully developed methodologies, data allows us to predict and improve, solicit and gather feedback, and it guides our designers and engineers with quantifiable insights.